UNI: an exploration in cryptofutures fintech

Project Details:

Timeline: 3 months

Tags: Project Management, Product Design

Methods:

  • Wireframing

  • Branding

Project Overview:

UNI is a cryptocurrency fintech app built on the Ethereum blockchain and inspired by Hugh Everett III’s work on the multi-world theory. UNI’s proprietary algorithm calculates probabilities in potential futures, and speculates on the stock prices of commodities and the S&P 500 companies. Users can then invest in those alternate-world commodities. This is the ultimate form of risk-proofing portfolios.

Project Journey:

UNI can be treated like a traditional investing app. After entering through the Welcome page, the user logs into their portfolio where they can view trending stocks from various “future worlds” (closed systems in which the algorithm has calculated probabilities). They can also view their own portfolio and the value of their UNI portfolio over time.

They can find UNI in the futures multiverse by searching for related commodities on discrete worlds, and follow sub-worlds that have branched off of each other. Once our user chooses a future world to explore, they can view a listing of that world’s commodity. If the user decides they would like to compare the value of one future’s commodity vs others, they can search for all worlds where that commodity exists. They can then compare and contrast possible futures and purchase the commodity of their choosing.

UNI was designed as a speculative artifact to critique the abstract and subjective notion of pricing within the stock market. The stock market is often treated as an objective barometer, but the drivers of change within the market are instead inherently emotional as people decide to buy or sell depending on their emotions. Even algorithms that predict and suggest buy/sell orders are trained on data that originated out of human emotions and gut instinct, which created movement in the market. A stock market that explores all possible universes and allows people to infinitely hedge every investment is the ultimate test of market game theory.